It doesn't hurt to be in Spec' liquor, the are the delux retailer of alcoholic beverages in Houston, they have 54 location's, the Houston Livestock show and Rodeo is the largest in the world and attract people from all over the world. They have 50 different commities that approve and disapprove sponsers. To be a sponser here is HUGH. The exposure is HUGH. There will be 1000's of people sampling this beverage and it will be promoted by the commitees at the show. I was involved with the show for over 3 yrs and know the process they use to accept any sponser. People in TEXAS are serious about their alcohol. I also know Spec's requirements, they are the Mercedes of Liquor stores. Based on this dd' I can't help bet believe that their products will be a smash hit at Vegas. These guys are also active in many charitable evets, and sponser events allover the country. Here is another Estate Grown Premuim Tequila Distinguido® Extends Sponsorship Through the 2013 Season
HOUSTON, TX – (February 16, 2012) Emperial Americas, Inc. announced today that it has renewed its sponsorship with the Birds of Prey Downhill Skiing Championship at Beaver Creek, Colorado through 2013. On the heels of the brand’s successful 2011 inaugural year with Birds of Prey, Emperial Americas’ brand Tequila Distinguido® is destined to make a huge splash during this multi-year agreement.
“The upcoming 2012 season will be the second year that Tequila Distinguido® has sponsored Birds of Prey, which is a spectacular event,” said Alonzo Pierce, CEO, Emperial Americas. “Not only does Birds of Prey garner our brand worldwide exposure on networks such as Versus and NBC, the opportunity drives positive momentum and gives us tremendous on-site exposure.”
With Jumbotron and strategic banner placement on the slopes and in spectator areas, the 2011 race that recently concluded turned out viewers in record numbers, according to race officials. This has caused many to surmise that Downhill Day was perhaps the largest crowd since the 1999 World Championships.
Beaver Creek’s Birds of Prey racecourse was built during the summer of 1997 in preparation for the 1999 World Alpine Ski Championships. Designed by Olympic Downhill gold medalist Bernhard Russi of Switzerland, the first competition on Birds of Prey took place December 2-6, 1997, with a pair of men’s World Cup Downhill races and a men’s World Cup Super-G. This is a small sampling of what they are already doing. This company is blowing my mind the more DD I do, and since I live here I will pay them a visit and let you guys and gals know what I find out. This sounds like the calm before the storm! TEMN
